History Comes Alive at Kellogg’s Cereal CityTM
In 1894 Dr. John Harvey Kellogg was superintendent of the Battle Creek Sanitarium and Health Spa in Michigan. His younger brother, Will Keith Kellogg, was the business side of the team. The Sanitarium (better known as the “San”) taught their patients to eat healthy and encouraged them to stop drinking coffee, alcohol, eating meat, and smoking tobacco. As Dr. Kellogg always said, “Eat what the monkey eats, simple food and not too much of it”.
The great discovery
At this point in their lives the Kellogg brothers, with the help of Dr. Kellogg’s wife, Ella Eaton Kellogg, had already produced many new products. Their ultimate goal was to create a substitute for bread. One evening after cooking a batch of wheat, the Kellogg brothers were called away from the kitchen. Although the dough was rather stale, he next morning they decided to force it though the rollers. This time instead of the long sheets of dough, thin flakes were produced.
They knew they had discovered something great, but they had no idea how great! In 1906, after years of disagreement with his brother over the production of flaked cereal, Will Keith Kellogg (W.K.) founded the Battle Creek Toasted Corn Flake Company and its most famous product, Kellogg’s Corn Flakes®.