“Tony the Tiger all aglow in synthetic orange fur, rushes up with an outstretched paw as you approach the door. Toucan Sam marks the hour by popping out of a glockenspiel near the entrance squawking “Froot Loops, Froot Loops.” Inside the building boxes of corn flakes pass by an overhead conveyor belt and simulated smell of toasting corn flakes works its way into your consciousness. Welcome to Kellogg’s Cereal City USA, Southwest Michigan’s latest attraction and one that may have enough grit to Battle Creek on the tourism map.”
“BATTLE CREEK, Mich.,: Journey from grain field to breakfast bowl at Kellogg’s Cereal City USA, where the history of this breakfast staple is on display. The 8-acre attraction, a combination museum and virtual factory tour…”
“Cereal City USA is part factory, fun house and fact book on the products we all wake up with. Kids will find so many hands on games and displays and they may even sit still for the exhibit on good nutrition.”
“Nutritionists are always telling is that breakfast in the most important meal of the day and now the folks in Battle Creek, Michigan are also driving the message home…welcome to Cereal City USA!”
“If you really can’t start your day without your favorite bowl of cereal then you want to check out Kellogg’s Cereal City USA…with Tony the Tiger around every corner…now there’s a summer vacation for you!”
“In 1986 the Kellogg factory closed its doors to public tours here in Battle Creek, but today they are giving back to the city where it all began with Kellogg’s Cereal City USA. The cereal production line shows you every angle of cereal manufacturing from the box to the conveyor…to the flakiest flakes…and a lot of what you see here is like a walk down memory lane.
“Cereal City showcases a museum, heritage gallery, theater and visitors center…Tinker on a computer in the cereal lab and you just might create a new breakfast food craze. The Historical Timeline gives glimpses of 1900s Battle Creek, along with events in other parts of the world at that time.”
“In the Cereal Production Line, you and your kids can pretend you’re the cereal and walk through an old copper mixing tank. Then watch as an overhead railroad drops its cargo of corn kernels and flavoring in the cooking tanks to make a mixture that will later be cut into real cornflakes. Your kids will even enjoy an interactive exhibit about nutrition hosted by none other than Tony the Tiger!”
“Kellogg’s Cereal City USA is…set picturesquely into downtown Battle Creek…some 500 feet from Kellogg corporate headquarters, close to the historic creek and adjoining two public parks…the architecture and nearby features reflect the character of the town and the subject of the attraction.”
At The Park
“At Kellogg’s Cereal City USA in Battle Creek, Michigan, Tony the Tiger, Toucan Sam and Snap!, Crackle! And Pop! Host a museum that celebrates kids’ (and more than a few adults’) favorite breakfast food…you’ll learn the history of the cereal industry and the role of Kellogg’s in American culture and advertising – even as you sit in Froot Loops-style chairs.”
Delta Airlines’ Sky Magazine
"Kellogg's Cereal City USA will bowl your kids over."
Disney's Family Fun web site
The Travel Channel lists Kellogg's Cereal City USA among the top two “best factory tours for kids” and in the top five “fun factory tours.”